Media Audit / CRAFT™
We can assess a company/ organization/ brand media coverage, its image, its level of notoriety and the quality of your exposure in the media. We evaluate the journalists’ standpoint, their qualitative and quantitative perception of the company/ brand. Our analysis is backed by our interpretations and recommendations
CRAFT™
The most complex tool for Corporate Reputation Assessment in Romania
How does CRAFT™ work:
• It measures the media image of a company / organization / brand - competition benchmarking
• It measures the media notoriety value of a company / organization / brand - competition benchmarking
• It measures the media favorability of a company / organization / brand / subject - competition benchmarking
• It measures the messaging impact of a company / organization / brand - competition benchmarking
• It offers support in establishing optimal messaging for media communications campaigns
• It enables the efficient media positioning of a company / organization / brand toward the competition
• It establishes the messages of communication risk for a company / organization / brand
Analyzed parameters:
1. Corporate Reputation Analysis (Financial performance, Management, Solutions, services and/ or products, CSR (politics or campaigns), Attitude toward employees, Vision and leadership )
2. Corporate Image Analysis
3. Media Notoriety Analysis
4. Media Favorability Analysis
5. Messaging Assessment
6. Communications Risk Management